Butterfly Boardroom Participant Sheet · 2026

Your Article Boost Playbook

Your Launch Day,
Start to Finish

Emerging Leadership Writers Worth Discovering.

5
Actions
15
Minutes
1
Day

On launch day I publish one Substack Note. You post your article as a reply underneath it, and the replies become the reading list. The Note is the front door — when you restack, point people to the whole thread, not just to your own piece. That is what puts your writing in front of strangers.

Do these five things

YOUR ACTIONS
1

Open the Original Note and Like It

Derek will provide a link to the original note in our chat.

 1 min
2 First 2 hours

Post Your Article in a Comment to the Original Note

Do not add a bare link; instead, provide article information with the link.*
Copy and paste this from the Article Briefing PDF.

 2 min
3 First 12 hours

Comment on Two Articles (Derek will Assign Your Articles)

Name one article idea in each comment.
Article summaries provided in the Article Briefing PDF.

 5 min
4 First 24 hours

Restack Derek's Original Note With a Comment

Use a restack comment provided below.**

 2 min
5 First 24 hours

Like and Comment on Two Other Comments

Find two comments on articles and reply to them.

 5 min
YOUR SUPPORT

You prepare nothing from scratch

The Article Briefing PDF gives you:

  • Your two article assignments, so no article gets skipped
  • Your article information already drafted in the four-line format below
  • A one-paragraph summary of all articles, so you can comment without reading all of them

* YOUR ARTICLE INFORMATION:
Four Lines, Under 60 Words

* Never post a bare link.

A link alone gets scrolled past.

Provide article information with the link.

For Example:

  • 1Name / Publication  Jane Doe — The Quiet Manager
  • 2Article  “The 1:1 Is Not a Status Update” (linked)
  • 3Focus  Coaching and one-to-one conversations
  • 4Why read it  Status updates crowd out the one conversation only a manager can have.

Derek will provide this for you!

Fifteen minutes, once. That is the entire ask.

All of us showing up on the same morning turns a Note into a doorway. The reader who finds you there was never going to find you otherwise.

**RESTACK COMMENTS

Each restack comment must be unique. Otherwise, repeated comments can look like spam, causing followers to scroll past them.

  • One of 20+ emerging leadership writers here. Worth a scroll.
  • My piece is on [topic]. The other 20+ articles cover ground I do not.
  • The best reading list I have seen for front-line managers.
  • Twenty+ writers, one article each, no filler.
  • If your feed has gone stale, here are twenty+ new voices.
  • New managers, start here. The parts nobody trains you for.
  • I found three writers here I will now read every week.
  • All human side of leading. No frameworks for their own sake.
  • Save this one. A month of good reading in a single thread.
  • Trust, feedback, hard conversations. Twenty+ takes in the replies.
  • I contributed on [topic]. The range here surprised me.
  • Honest rather than tidy. Worth ten minutes if you lead people.
  • Twenty+ emerging leadership writers. Mine is in here somewhere.
  • Leadership writing without the LinkedIn voice.
  • Need a new Substack to follow? Twenty+ great candidates, one thread.
  • The replies here beat most leadership newsletters.
  • Twenty+ writers who are early, hungry, and worth finding now.
  • One thread, twenty+ angles on leading people well.
  • Bookmark this if you manage anyone.
  • Twenty+ short reads for anyone learning to lead.
Butterfly Boardroom Article Boost · Page Two

The Small Things
That Make It Work

Useful, but not required reading. Page one is the job.

Please do not

Four things that quietly cost us reach

  • Comment “Great post!” or reply with only emojis. Name one idea from the article instead.
  • Restack all other articles. A restack tells your readers this is worth their time. Keep it honest and selective.
  • Pile in all at the same minute. Spread your reply across the two-hour window — that is what makes the thread look alive for hours instead of one burst.
  • Post and disappear. Stay reachable while the thread is active so you can answer anyone who responds to you.

How to leave a comment that counts

Name the idea, not the effort

The Article Briefing PDF gives you a one-paragraph summary of every article, so you can comment well without reading all the articles. Focus on one specific sentence, claim, or moment from the piece. Then explain what it made you think about as it related to your own work.

  • Skip this “Love this — so true. Following!”
  • Do this“The line about rewarding confidence instead of accuracy is the one. I have run forecast meetings exactly that way and called it rigor. What would you replace the confidence signal with?”

Questions

Ask before launch day

Reply to my email with anything that is unclear — the five-line format, your drafted reply, the Article Briefing PDF, any of it. I would much rather answer it this week than in the middle of launch day.

Emerging leadership writers, each pointing their readers to the same door.