
For writers building something that lasts
Butterfly Boardroom
01 / Get Your First 100
A better place to begin.
A practical starting point for writers who are doing the work, but not yet seeing the readers. Learn why relationships matter more than broadcasting when your publication is young.
02 / Article Boosts
Good work deserves an early signal.
A weekly spotlight for Substack writers with fewer than 100 subscribers. Share thoughtful writing, discover peers, and give each other the attention early work needs.
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Drop a link to a piece about growth and leadership. Every link gets read; one article earns the weekly spotlight.
Explore the boostKeep learning
Article Boost Reading List
A curated bookshelf on leading yourself and others, and the reading list behind the spotlight.
See the reading list03 / Subscriber Growth Tools
Know what to improve next.
Four free tools for the parts of Substack growth you can actually influence: who you talk to, how you introduce yourself, how your articles land with readers, and where you are headed.
The Comment Compass
Find publications at the right stage for a conversation that can grow into a readership.
02The Profile Optimizer
See what your Substack profile communicates to a new reader, and what to improve.
03The Article Analyzer
Review an article for clarity, engagement, and the reasons readers might subscribe.
04The Destination Diagnostic
Answer 15 quick questions to see whether you are building as a solopreneur, a bridge builder, or an entrepreneur.
04 / Reader Reviews
What People Are Saying
Words from fellow writers and leaders who read and follow Butterfly Boardroom.
“The person behind Butterfly Boardroom is every bit as thoughtful as the work. Derek brings decades of leadership experience, but what I appreciate most is his curiosity about how decisions, culture and systems actually play out once real people get involved. His writing is practical, grounded and built from experience. I think you’ll be glad your paths crossed too.”
“Derek Wilder’s Butterfly Boardroom is worth following for practical, thoughtful perspectives on leadership, culture, decision-making, and how organisations work. Derek has a great way of turning everyday leadership challenges into simple, useful insights, particularly around clarity, ownership, systems, and better decisions. A thoughtful follow for leaders looking for practical ideas they can actually use.”
“Derek ran a homebuilder for 30 years and took it through two housing crashes, so he writes about leadership like someone who had to make payroll. His weekly essay is about what you do when the plan stops matching the situation. Useful if you’re the one running things.”
“Derek is one of those people who makes you think a little harder about how you lead. His writing comes from actually running a company, getting things wrong, learning, adjusting, and doing the work for decades. There’s very little posturing here. Just useful thinking from someone who has lived it.”
“What I appreciate about Derek’s writing is how closely it stays connected to everyday leadership: the conversation you keep postponing, the feedback you dismiss, the work that stops when one person goes on holiday. He brings a thoughtful, practical perspective to how people, decisions and systems work together — with observations that often make me pause and reconsider. Warmly recommended for leaders and business owners who want to put good intentions into practice.”
“Derek Wilder is like the leadership whisperer. If you are interested in recognizing patterns and identifying the invisible elements that affect culture so you can be proactive in shaping it this is a feed I highly recommend!”
“Derek Wilder is not simply a professional with more than 30 years of experience as a CEO, a CPA and a PhD. He is also a generous intellectual partner — someone who consistently responds with analytical thinking, clarity and well-reasoned judgment.”
“Derek writes for leaders about what runs under the surface of a team: the undercurrents, the quiet costs, the decisions that look safe and are not. Practical, and built to be used.”
“Derek Wilder cuts through corporate noise. He challenges lazy assumptions, sharpens fuzzy thinking, and turns big ideas into real moves. Founders, leaders, and creators who want clarity, courage, and measurable progress should pay attention.”
“Sound organizational leadership advice on how to create the conditions for success.”
“A publication with tech leadership spices in it. Strongly recommend.”
“A business and leadership expert”
“Derek brings a wealth of leadership experience to thought-provoking material that is always interesting to read. What stands out just as much is his generosity in sharing what he knows and creating opportunities for others to learn and grow. The Butterfly Boardroom is well worth following.”
The long view
Build attention. Build relationships. Earn the subscription.
No shortcuts, no empty engagement. Just better conversations around work worth sharing.